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  • Writer's pictureDan Rossetti



(Salt Lake City, UT) Jan. 30, 2024 – Crimson Collective announced today that it has joined the Blueprint Sports (BPS) family of collectives to add more infrastructure and resources to its ongoing Name, Image and Likeness (NIL) support for University of Utah student-athletes. Crimson Collective, the collective supporting Utah student-athletes, joins the industry leader in full-service NIL collectives to provide an elevated level of service for Utes student-athletes, fans and alumni. 

“It is a high priority of the Utah Athletics Department to support NIL opportunities for our student-athletes at the absolute highest level, and by partnering with Blueprint Sports, the Crimson Collective is in the best position to do that,” said University of Utah Athletics Director Mark Harlan. “We are incredibly appreciative of the Crimson Collective for the opportunities it has provided for our student-athletes to maximize their NIL and engage with our community. With Blueprint Sports, the Collective is poised for significant growth, and we encourage our great fans to join them in support of our student-athletes’ NIL opportunities and help grow the Crimson Collective into one of the best in the country.”

As part of its next chapter, Crimson Collective will launch a new membership program for fans alongside refreshed branding in the coming weeks. Members will gain exclusive access to content, events, merchandise and more. The partnership will also bring enhanced corporate sponsorship options for businesses looking to partner with student-athletes to promote products or services. The collective will continue to offer tax-deductible donations through its 501c3 organization.

“Our partnership with an industry-leader like Blueprint Sports allows us to increase our level of service to our fans, supporters and most importantly, our student-athletes,” said Crimson Collective Board President Matt Garff. “The Crimson Collective will only increase its impact as we continue to grow and support NIL opportunities for our student-athletes.”

“The Crimson Collective is a leading organization in terms of creativity and innovation when it comes to supporting the student-athletes of the University of Utah,” said Blueprint Sports CEO Rob Sine. “I have long been impressed with the athletics program at the University of Utah since my time at the Pack-12 Conference, and now I have great admiration for the Crimson Collective. As the CEO of Blueprint Sports, I see this as an excellent opportunity for us to work together and take the collective to the next level.”

The collective will be managed by a team of full-time, local staff of dedicated professionals to run day-to-day operations, fundraising campaigns, corporate partnerships, athlete engagements and more, with additional support from Blueprint Sports’ national team of experts. Crimson Collective’s Maddie Hansen will continue in her current role as Director of Student-Athlete Relations. The collective is actively hiring a Director of Development.

For more information about Crimson Collective, visit and follow it on Facebook, Instagram and X.


Crimson Collective is the Name, Image, and Likeness (NIL) collective supporting all student-athletes at the University of Utah. Supporters, fans, and alumni who support Crimson Collective are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships, and charitable contributions. Crimson Collective is powered by parent company Blueprint Sports. For more information about NIL partnerships with Ute student-athletes, visit or follow on Facebook, Instagram and X.


Founded in 2020, Blueprint Sports (BPS) powers the industry's leading name, image, and likeness (NIL) collectives for alumni, supporters, and businesses, connecting them with student-athletes at their favorite university. BPS' national portfolio of collectives supports student-athletes across the country, including around Penn State University, University of Arkansas, University of Kansas, University of Maryland, Boston College, NC State University, Kansas State University, Villanova University, Stanford University, Gonzaga University, University of Arizona, University of Nevada Las Vegas, University of Nevada, and more. The Blueprint Sports management team possesses over 50 years of college and professional sports experience, spanning the Pac-12 Conference, IMG, Learfield, and Nevada Athletics Commission, among others. For more information, visit or its pages on Facebook, Instagram and X.

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