SENIOR DIRECTOR NATIONAL EVENTS - BLUEPRINT SPORTS
- Dan Rossetti

- Apr 23
- 2 min read
About Blueprint Sports: At Blueprint Sports Agency, we build and operate NIL and revenue models that are sustainable, compliant, and aligned with our campus partners’ priorities. Since 2021, our team has helped raise and direct more than $170 million in NIL compensation to college athletes, giving departments clearer roster strategies, stronger donor engagement, and more predictable revenue streams.
For more information, visit blueprintsports.com.
POSITION SUMMARY: The Senior Director of National Events will lead all NIL-focused event operations for select Blueprint Sports partners across the country. Acting as a leader in events and follow-through, this role is responsible for creating, designing, and executing high-impact donor, fan, and brand experiences aligned with the partner school’s culture and Blueprint’s national strategy. The Director will liaise daily with the Blueprint Sports team on the ground, including but not limited to the Director of Fan Engagement & Experiences and Client Service Operations Manager, athletic department leadership, student-athletes, and national/local vendors to ensure flawless planning and execution. Will report to the EVP, Client Partnerships. THIS POSITION WILL BE BASED IN NASHVILLE, TN.
CORE RESPONSIBILITIES:
Strategic Planning & Leadership
Lead the development of an annual event roadmap, aligning the athletic department's goals, schedules, and donor initiatives.
Build and maintain annual event calendars, production timelines, and budgets.
Relationship Management
Serve as the primary liaison with Athletics staff, MMR partners, and campus facilities teams.
Build trusted relationships with coaches, ops staff, compliance, and other key stakeholders to facilitate athlete participation.
Represent Blueprint in donor-facing moments where NIL events are being pitched or promoted.
Creative Direction
Collaborate with Blueprint event and marketing teams to conceptualize original themes and activations for events.
Sponsorship & Revenue Integration
Manage local teams with support of sponsor activation execution and ensure delivery of all event-related benefits
Staff & Resource Oversight
Supervise the local Blueprint team and any temporary event staff or interns.
Manage national and local vendor relationships including contract negotiation and execution.
Compliance & Reporting
Ensure all athlete involvement complies with NCAA and school NIL guidelines.
Track KPIs and deliver post-event reports on revenue, engagement, and performance.
QUALIFICATIONS:
The ideal candidate will possess the following characteristics, traits, and experience:
Bachelor's degree from a four-year accredited college or university
At least five (5) to seven (7) years of experience in sports, live events, and entertainment
Demonstrated understanding of Name, Image, and Likeness (NIL) as it relates to the collegiate athletics space, preferred but not required
Proven track record of quickly developing and maintaining strong and lasting relationships with relevant internal and external stakeholders
Possess conscientious attention to detail and excellent problem-solving skills
Demonstrate a high level of integrity and honesty, and has a reputation as the person who always does the right/fair thing
Be proactive and self-motivated by a will to achieve results and win
Must possess an entrepreneurial mindset
Ability to thrive in a fast-paced environment and deliver high-level results
Ability to work nights/weekends/sporting events and travel as needed
Demonstrated proficiency in Microsoft Office (Outlook, Teams, Word, Excel, PowerPoint) and Google Suite(s)
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.


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