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  • Writer's pictureDan Rossetti


LAWRENCE, KANSAS (November 1, 2023) – Mass St. Collective announced today that it has joined the Blueprint Sports (BPS) family of collectives in an effort to add more infrastructure and support to its ongoing Name, Image, and Likeness (NIL) support for Kansas student-athletes. Mass St., the collective supporting University of Kansas student-athletes, joins the industry leader in full-service NIL collectives to provide an elevated level of service for KU student-athletes, fans and alumni.

“By partnering with an industry leader like Blueprint Sports, our level of service to our student-athletes, fans and supporters is going to increase exponentially,” said Mass St. CEO Matt Baty. “This is going to help us take our collective to the next level as we enter our next growth phase of building more NIL support for our Jayhawk student-athletes.”

Both Baty and current Mass St. President and COO Dan Beckler will continue to be involved with the collective. “Mass St. will continue to be the premiere collective for Jayhawk fans wishing to support our student-athletes through NIL endeavors,” said Beckler. “Partnering with Blueprint Sports allows us to create additional opportunities for our student-athletes and new ways for our fans to get involved. This new collaboration helps us become bigger, faster and stronger in all areas of our NIL operations.”

As part of its next chapter, Mass St. will launch a new website and an enhanced membership program for fans in the coming weeks. Members will gain exclusive access to content, events, merchandise and more. Additionally, the collective will continue to offer tax-deductible donations through a partnership with the BPS Foundation, a national 501c3 organization, and corporate sponsorship options for businesses looking to partner with student-athletes to promote a product or service.

The collective will also enhance its operation through the hiring of full-time, local staff of dedicated professionals to run day-to-day operations, fundraising campaigns, corporate partnerships, athlete engagements and more, with additional support from Blueprint Sports’ national team of experts.

For more information about Mass St. Collective, visit and follow on Twitter, Instagram and Facebook.

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