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  • Writer's pictureDan Rossetti


Updated: May 30

About Blueprint Sports: At Blueprint Sports, we're dedicated to significantly impacting college sports. Our mission is clear: to enhance the lives of student-athletes across the nation while establishing new benchmarks in NIL (Name, Image, and Likeness) and sports marketing. We pride ourselves on offering an accessible and all-encompassing platform for building NIL collectives that cater to the unique needs of student-athletes.


Since our inception in 2020, Blueprint Sports has emerged as a pioneering force in the NIL landscape. We have successfully managed and grown over 26 collectives, adding seven prestigious Power-5 properties in just the past year. By joining Blueprint Sports, you're not just joining a company in the college sports landscape; you're joining a leader in the NIL field, committed to empowering student-athletes and reshaping the future of college sports.


Does the opportunity to help change the lives of deserving student-athletes while working in the fast-paced college athletics industry appeal to you? If so, join the Blueprint Sports team as we power the industry's leading name, image, and likeness NIL collectives for alumni, supporters, and businesses around student-athletes nationwide.


Essential Duties and Responsibilities:

·  Ideate and lead daily content calendars across Blueprint Sports and our collective channels.

·   Manage the creation of engaging graphics from concept to completion.

·   Work alongside Senior Director of Communications to ensure each brand's look and feel are represented across all content in both voice and imagery.

·   Research and write press releases, content for websites, infographics, and newsletters, to support Blueprint Sports and our national group of NIL collectives.

·   Work with social media platform contacts on troubleshooting measures such as account hacks, lost passwords, verification, imposter accounts, etc.

·   Monitor trends and best practices in social media and public relations.

·   Oversee requests with internal creative and website teams.

·   Assist our collective teams with arranging and coordinating events and campaigns, to support their overall goals.

·   Help execute the overall marketing strategy for each collective and Blueprint Sports as a whole.

·   Maintain active communication with third-party vendors and keep track of all projects and requests.

·   Stay abreast of all relevant client, industry and technology developments.

·   Use creative writing skills to support general copywriting needs. All other duties as assigned.

·   Maintain an active media list of local and national sports reporters and journalists.


Education & Experience:

·   Bachelor's degree required

·   One (1) to Two (2) years of direct experience in marketing, public relations, social media, or a combination of all.

·   Experience with Adobe Creative Suite, Canva, Sprouts Social, or similar software platforms.


Knowledge, Skills & Abilities:

·   Passionate about social media content and trends.

·   Experience creating engaging content to grow audiences.

·   Passion for college sports or the sports landscape as a whole; interest in pop-culture and lifestyle trends

·   Excellent verbal and written communication skills, as well as demonstrated ability to write creative copy for social media; ability to write in different brand voices.

·   Familiarity with social media reporting tools; ability to develop reports and provide insights.

·   Excellent organizational skills, attention to detail, and ability to work under pressure.

·   Ability to manage multiple deadlines and balance short-term and long-term projects.

·   Experience with asset creation.

·   Ability to work outside working hours when needed.

·   Self-starter who can work on a small team in a dynamic organization.

·   Must be able to think strategically, creatively, and problem-solve.

·   Excellent time management skills and ability to multitask effectively in fast-paced environment.

·   Driven to increase industry knowledge and work to stay ahead of the curve.

·   Experience in college athletics is a plus, but not required.

·   Ability to work nights/weekends/sporting events and travel as needed. 

Salary: $40k - $45k

Location: Central Time zone preferred

Contact: Dan Rossetti at

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