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  • Writer's pictureDan Rossetti


Updated: Jun 12

****Role is located in or near State College, PA, Pittsburgh, PA or Philadelphia, PA****

About Blueprint Sports: At Blueprint Sports, we're dedicated to significantly impacting college sports. Our mission is clear: to enhance student-athlete's lives across the nation while establishing new benchmarks in NIL (Name, Image, and Likeness) and sports marketing. We pride ourselves on offering an accessible and all-encompassing platform for building NIL collectives that cater to the unique needs of student-athletes.

Since our inception in 2020, Blueprint Sports has emerged as a pioneering force in the NIL landscape. We have successfully managed and grown over 26 collectives, adding seven prestigious Power-5 properties in just the past year. By joining Blueprint Sports, you're not just joining a company in the college sports landscape; you're joining a leader in the NIL field, committed to empowering student-athletes and reshaping the future of college sports.

About Happy Valley United: Happy Valley United is the NIL collective that serves all 31 sports and over 850 student-athletes at Penn State.  NIL opportunities allow student-athletes to engage with charitable causes and participate in business engagements, to build their brands while making a positive impact.  The collective connects fans, alumni, businesses, and charities with student-athletes while harnessing the power of Nittany Nation.  Supporters can connect with their favorite Blue and White teams through memberships, tax-deductible donations, and corporate sponsorships.  NIL opportunities allow Penn State student-athletes to focus on representing their school at the highest level of college athletics and their education without worrying about additional expenses.  Happy Valley United connects these student-athletes with a wealth of opportunities to earn compensation while furthering their professional and personal development. 



  • This position will be responsible for advancing NIL efforts and ensuring that the maximum NIL resources are available to the student-athletes.

  • Create, communicate, and implement the collective’s vision, mission, and overall direction. Build trusted relations with key partners and stakeholders.

  • Build and lead a growing team supportive of a growing NIL collective.

  • Evaluate the success of the organization in reaching its goals.

  • Maintain a deep knowledge of the markets and NIL industry.

  • Represent the organization for civic and professional association responsibilities and activities in the local community, the state, and the national level.

Strategy and Tactics:

  • Develop high-quality business strategies and plans, ensuring their alignment with short-term and long-term objectives.

  • Oversee all operations and business activities to ensure they produce results consistent with the overall strategy and mission.

  • Make high-quality decisions to advance the business and increase results towards crucial goals.

Revenue Generation:

  • Establish revenue targets and plans to achieve those goals.

  • Work with donors and local businesses who wish to engage with these student-athletes.

  • Raise new revenue from identified donors, businesses, and individuals.

  • Provide strategic summaries and plan meetings with key donors/supporters.

Athletics Administration:

  • Work as the primary liaison for NIL with athletics and university administration.

  • Enforce adherence to legal guidelines, university policies, and in-house policies



  • Bachelor's degree from a four-year accredited college or university

  • At least seven (7) to ten (10) years of experience in college athletics fundraising or sports sponsorship

  • Demonstrated understanding of Name, Image, and Likeness 

  • Proven track record of developing and maintaining strong and lasting relationships with relevant internal and external stakeholders

  • Strong sales and presentation skills

  • Conscientious attention to detail, proactive and self-motivated

  • Must demonstrate a high level of integrity and honesty

  • Excellent analytical and problem-solving skills

  • Ability to work in a fast-paced environment and deliver high-level results

  • Ability to travel and work nights/weekends as needed around games and events

  • Demonstrated proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) and  Google Suite(s)


For more information, contact Daniel P. Rossetti at

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