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  • Writer's pictureDan Rossetti


****Role is preferably located in Philadelphia, PA****

About Blueprint Sports: At Blueprint Sports, we're dedicated to significantly impacting college sports. Our mission is clear: to enhance student-athlete's lives across the nation while establishing new benchmarks in NIL (Name, Image, and Likeness) and sports marketing. We pride ourselves on offering an accessible and all-encompassing platform for building NIL collectives that cater to the unique needs of student-athletes.

Since our inception in 2020, Blueprint Sports has emerged as a pioneering force in the NIL landscape. We have successfully managed and grown over 26 collectives, adding seven prestigious Power-5 properties in just the past year. By joining Blueprint Sports, you're not just joining a company in the college sports landscape; you're joining a leader in the NIL field, committed to empowering student-athletes and reshaping the future of college sports.

About Happy Valley United: Happy Valley United is the NIL collective that serves all 31 sports and over 850 student-athletes at Penn State.  NIL opportunities allow student-athletes to engage with charitable causes and participate in business engagements, to build their brands while making a positive impact.  The collective connects fans, alumni, businesses, and charities with student-athletes while harnessing the power of Nittany Nation.  Supporters can connect with their favorite Blue and White teams through memberships, tax-deductible donations, and corporate sponsorships.  NIL opportunities allow Penn State student-athletes to focus on representing their school at the highest level of college athletics and their education without worrying about additional expenses.  Happy Valley United connects these student-athletes with a wealth of opportunities to earn compensation while furthering their professional and personal development. 



· Revenue Generation – Identify, prospect, and work with national, regional and local businesses that wish to promote their businesses and brands by engaging with Penn State student-athletes and the Collective through NIL opportunities. The primary goal will be to establish and raise new NIL funding through business partnerships and sponsorships. This role will be expected to prospect and close new opportunities, plan and conduct sales meetings, consult businesses on NIL rules and how NIL opportunities can provide value to strategic marketing plans, negotiate deals and contracts, and provide reporting to leadership.



The ideal candidate will possess the following characteristics, traits, and experience:

· Bachelor's degree from a four-year accredited college or university, Penn State alumni, and/or former student-athlete preferred but not required

· At least three (3) years of experience in corporate sponsorship sales, sports marketing, marketing/advertising/influencer strategy, media/agency/radio/TV sales, talent representation or B2B sales

· Demonstrated understanding of Name, Image, and Likeness (NIL) as it relates to the collegiate athletics space preferred but not required

· Proven track record of quickly developing and maintaining strong and lasting relationships with relevant internal and external stakeholders

· Strong sales and presentation skills with the ability to follow up, negotiate, influence and close deals quickly

· Possess a conscientious attention to detail and excellent problem-solving skills

· Demonstrate a high level of integrity and honesty and have a reputation as a person who always does the right/fair thing

· Be proactive and self-motivated by a will to achieve results and win

· Ability to thrive in a fast-paced environment and deliver high-level results

· Ability to work nights/weekends/sporting events and travel (<10%) as needed

· Demonstrated proficiency in Microsoft Office (Outlook, Teams, Word, Excel, PowerPoint) and Google Suite(s)


For more information, contact Daniel P. Rossetti at

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