EXECUTIVE DIRECTOR - 1PACK

ABOUT BLUEPRINT SPORTS: Blueprint Sports is a tech-enabled sports marketing agency facilitating over $165 million in Name, Image, and Likeness (NIL) earnings for over 25,000 NCAA student-athletes since 2021.

We navigate the complexities of modern college athletics with NIL to provide next-generation, scalable services to Power Four and Mid-Major Athletic Departments and Conferences across college athletics.

For more information, visit www.blueprintsports.com or its pages on Facebook, Instagram, Linkedin, and X.

About 1PACK: 1PACK is the NIL agency that serves student-athletes at North Carolina State University. NIL opportunities allow student-athletes to participate in business engagements, to build their brands while making a positive impact. 1PACK connects fans, alumni, businesses, and charities with student-athletes while harnessing the power of North Carolina State University. Supporters can connect with teams through memberships, community events, and corporate sponsorships. NIL opportunities allow North Carolina State University student-athletes to focus on representing their school at the highest level of college athletics and their education without worrying about additional expenses. 1PACK connects these student-athletes with a wealth of opportunities to earn compensation while furthering their professional and personal development.

POSITION HIGHLIGHTS: The Executive Director will be responsible for generating revenue on behalf of 1PACK. The person in this role will work on-site with the Blueprint Sports staff and the Wolfpack Athletics staff to pitch and close commercial NIL partnership agreements, develop, lead and execute specialty revenue concepts and revenue-driving events, and develop comprehensive revenue strategies to support the Wolfpack’s NIL efforts and incremental revenues for 1PACK.

DUTIES AND RESPONSIBILITIES: 

• Identify potential sponsors for 1Pack through networking with university stakeholders & business partners and researching local, regional & national companies

• Partner with athletics department to develop and execute a revenue plan to meet and exceed revenue goals for Blueprint Sports, 1Pack, and NC State NIL  including but not limited to events, membership, sweepstakes, and merchandise.  

• Maintain up-to-date knowledge of the college events landscape and trends in the Raleigh, NC community and broader sports industry, applying insights to enhance event concepts and experiences.

• Manage profit and loss & budget reports to maintain and exceed EBITDA budget

• Build and lead a growing team supportive of a growing NIL operation

• Evaluate the success of the organization in reaching its goals

• Prospect, meet, and close new and renewal high level NIL partnership deals.

• Work with Blueprint Sports leadership and NC State Athletics to create sales inventory, revenue projections and overall revenue strategy

• Develop sales presentations for new NIL marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals

• Create sales proposals and draft/negotiate contracts with NIL sponsors

• Develop key marketing objectives with clients through needs assessment and a collaborative sales process

• Create NIL special event programming specially curated and custom programmed to drive revenues and NIL engagement

• Entertain and cultivate sponsors in non-game related settings

• Prepare end-of-year recaps for partners

• Represent our partner’s NIL, Athletics, and Blueprint Sports in a professional manner

• Research sports sponsorship and the NIL industry and stay current with relevant market trends and conditions

• Build a strong understanding of all Blueprint Sports business units and offerings in order to leverage new business areas, leads, and categories

• Other job-related duties as assigned

QUALIFICATIONS:

 The ideal candidate will possess the following characteristics, traits, and experience:

• Bachelor's degree from a four-year accredited college or university, NC State alumni, and/or former student-athlete preferred but not required

• At least five (5) years of experience in corporate sponsorship sales, sports marketing, marketing/advertising/influencer strategy, media/agency/radio/TV sales, talent representation or B2B sales

• Demonstrated understanding of Name, Image, and Likeness (NIL) as it relates to the collegiate athletics space preferred but not required

• Proven track record of quickly developing and maintaining strong and lasting relationships with relevant internal and external stakeholders

• Strong sales and presentation skills with the ability to follow up, negotiate, influence and close deals quickly

• Possess conscientious attention to detail and excellent problem-solving skills

• Demonstrate a high level of integrity and honesty and has a reputation as the person who always does the right/fair thing

• Be proactive and self-motivated by a will to achieve results and win

• Must possess an entrepreneurial mindset

• Ability to thrive in a fast-paced environment and deliver high-level results

• Ability to work nights/weekends/sporting events and travel (<10%) as needed

• Demonstrated proficiency in Microsoft Office (Outlook, Teams, Word, Excel, PowerPoint) and Google Suite(s)

• Role is based in Raleigh, NC