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  • Dan Rossetti

Content Revenue Manager (Corporate Sales) - Green Bay Packers

Updated: Jun 7

BACKGROUND:

The Green Bay Packers, arguably the most storied franchise in the National Football League, were organized on Aug. 11, 1919, in the dingy second-floor editorial rooms of the old Green Bay Press-Gazette building, located on Cherry Street in downtown Green Bay. The franchise boasts the most championships ever won in the history of the NFL (13).


The Packers are the only publicly owned franchise in the NFL. Rather than being the property of an individual, partnership, or corporate entity, they are held as of 2016 by 360,760 stockholders. It is this broad-based community support and non-profit structure which has kept the team in Green Bay for over a century in spite of being the smallest market in all of North American professional sports.


In the summer of 2017, Titletown, a new community development just west of Lambeau Field in Green Bay opened. Titletown’s unique location is the perfect place for community members and visitors to play, stay, eat, relax and enjoy, no matter the season. Featuring a large public park with outdoor games, fitness activities and a winter skating rink and tubing hill in the heart of the action, Titletown also includes the four-diamond hotel Lodge Kohler, Bellin Health Titletown Sports Medicine and Orthopedics Clinic, and Hinterland Restaurant and Brewery.


JOB SUMMARY:

The Content Revenue Manager will be responsible for planning and implementing the sales strategy and placement of sponsored content across all Packers digital and broadcast platforms. This role will be tasked with driving revenue and setting/managing to an annual budget in each area of sponsorable content distribution, including digital, social, radio, TV podcasts, etc.


This position will serve as the primary sales and partnership services team liaison to collaborate with other Packers departments responsible for content creation and distribution. Additionally, the expectation is to identify/develop monetization strategies where appropriate.


The Content Revenue Manager will be responsible for working with the sales and partnership services teams to effectively utilize content to drive key sales objectives.


JOB RESPONSIBILITIES:

  • Work closely with Packers digital, social and broadcast teams to develop new revenue opportunities from existing and new content the team distributes.

  • Serve as primary liaison between the sales team and other departments developing content.

  • Determine annually the appropriate balance of content revenue between distribution channels.

  • Present sellable content solutions to sales team on a weekly basis.

  • Accountable to sales managers and service manager on progress toward key team objectives, including: sales goals specific to content; Return on Objectives and other partner KPI’s; new sellable content creation, etc.

  • Manage all digital sales inventory (mobile, web and social). Includes tracking/reporting on availability, creating insertion orders, monitoring digital analytics on the progress of all digital campaigns and assuring timely and accurate fulfillment of all digital partnerships.

  • Manage digital/social/broadcast fulfillment calendars with appropriate internal stakeholders.

  • Collect digital campaign analytics, establish guidelines for success and compile into a presentable format to present to partners on a monthly basis. Reports will include campaign performance summaries.

  • Analyze overall digital metrics (website/social/mobile) and draw conclusions on traffic, engagement and demographic data to help develop sellable digital inventory.

  • Proactively identify campaign optimization strategies for each digital partner.

  • Position will be co-responsible for content fulfillment intern,including daily management.

Ability to:

  • Must be able to manage time effectively, including the ability to prioritize and manage several projects at a time in addition to day-to-day responsibilities.

  • Ability to strategically forecast planning needs and solve problems creatively.

  • Ability to manage and effectively deal with urgent and last minute situations when they arise.

  • Interact with all levels of clients, both external (partners) and internal (including board members, senior management, etc.).

  • Make decisions and work independently without supervision.

  • Must be a team player and able to assist others when needed.

  • Work non-traditional hours, including weekends and evenings (i.e. games days, away games, sponsor trips, sales trips, etc.).

  • Some travel may be required, must be able to balance managing business while traveling for work.

  • Provide a positive attitude, collaborative nature and team focused mentality to everything you do.

JOB QUALIFICATIONS:

  • Bachelor’s degree required and previous experience in digital marketing (3-5 years minimum).

  • Experience with content development and its importance in driving key marketing objectives.

  • Experience serving customers and the proven ability to communicate effectively both verbally and in writing.

  • Requires above average computer skills, including word processing, PowerPoint and spreadsheet applications.

  • Knowledge of Google Analytics, Site Catalyst, ComScore and other ad serving software preferred.

Physical Demands and Work Environment:

  • Ability to sit for extended periods of time.

  • Ability to walk and stand for extended periods of time throughout the day.

  • Ability to focus on projects for periods of time.

  • Operate in professional office environment.

  • Role routinely uses standard office equipment.

  • Some heavy lifting is possible.

SUPERVISES: This position does not have supervisor responsibility


TO APPLY FOR THIS ROLE PLEASE EMAIL DAN@ASCENSION-SPORTS.NET AND ATTACH YOUR RESUME/CV FOR CONSIDERATION. PLEASE UNDERSTAND DUE TO THE NUMBER OF APPLICATIONS WE WILL ONLY BE SCHEDULING FOLLOW UP PHONE CALLS WITH THOSE CANDIDATES WHO BEST MEET THE NEEDS OF THE ROLE AND THE GREEN BAY PACKERS.




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