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  • Writer's pictureDan Rossetti


Updated: Sep 26, 2023

Blueprint Sports powers the industry's leading name, image, and likeness (NIL) collectives for alumni, supporters, and businesses around student-athletes at their favorite universities.

Does the opportunity to help change the lives of deserving student-athletes while working in the fast-paced college athletics industry appeal to you? If so, join our growing team and lead one of our properties.

Blueprint Sports powers the industry's leading name, image, and likeness NIL collectives for alums and supporters and businesses around student-athletes at their favorite universities.

Essential Duties & Responsibilities:

  • Research and write press releases, content for websites, infographics, and newsletters, to support Blueprint Sports and our national group of NIL collectives.

  • Ideate and lead daily content calendars across Blueprint Sports and our collective channels.

  • Manage the creation of engaging graphics from concept to completion.

  • Maintain an active media list of local and national sports reporters and journalists.

  • Work alongside VP Marketing & Communications and the Digital Media Manager to ensure each brand’s look and feel are represented across all content in both voice and imagery.

  • Work with social media platform contacts on troubleshooting measures such as account hacks, lost passwords, verification, imposter accounts, etc.

  • Monitor trends and best practices in social media and public relations.

  • Oversee requests with internal creative and website teams.

  • Assist our collective teams with arranging and coordinating events and campaigns, to support their overall goals.

  • Maintain active communication with third-party vendors and keep track of all projects and requests.

  • Stay abreast of all relevant client, industry and technology developments.

  • Use creative writing skills to support general copywriting needs. All other duties as assigned.

Education & Experience:

  • Bachelor’s degree required.

  • One (1) to Two (2) years of direct experience in marketing, public relations, social media or a combination of all.

  • Advanced skills in Adobe Creative Suite. Experience with Canva, Sprouts Social or similar software platforms.

Knowledge, Skills & Abilities:

  • Passionate about social media content and trends.

  • Experience creating engaging content to grow audiences.

  • Passion for college sports or the sports landscape as a whole; interest in pop-culture and lifestyle trends.

  • Excellent verbal and written communication skills, as well as demonstrated ability to write creative copy for social media; ability to write in different brand voices.

  • Familiarity with social media reporting tools; ability to develop reports and provide insights.

  • Excellent organizational skills, attention to detail, and ability to work under pressure.

  • Ability to manage multiple deadlines and balance short-term and long-term projects.

  • Experience with asset creation.

  • Ability to work outside working hours when needed.

  • Self-starter who can work on a small team in a dynamic organization.

  • Must be able to think strategically, creatively, and problem-solve.

  • Excellent time management skills and ability to multitask effectively in fast-paced environment.

  • Driven to increase industry knowledge and work to stay ahead of the curve.

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